WHAT WE DO - WEBSITE DEVELOPMENT AND MOBILE MARKETING
Web designers and developers are not marketers by nature or background. They are typically highly skilled programmers, graphic designers and writers, so your revenue generation goals likely are not top-of-mind. We speak HTML, CSS, PHP and MySQL so you don’t have to, and we speak the language of sales, conversion and profit. We have carefully integrated appropriate skill sets to ensure your profit maximization goals are carefully considered in design. Our seasoned marketers and business people work with the technical team to ensure web design for B2B and B2C companies is optimized for conversion rate and profit.
This is your marketing foundation and the voice of your company and salesperson. Always design with your target in mind and what will elicit a favorable reaction. We utilize Web 2.0 development services to do the following:
- Website Development
- Website Design
- Ecommerce Website Development
- Database Management
- 508 Website Accessibility
- SEO Friendly CMS
- Custom Blog Development
- RSS Feeds
- Social Networking Website Development
- Social Bookmarking Functionality
- Customized Invoicing Solutions
- ACH Direct Deposit Integration
- Application Development
- Customized Charitable Giving Solutions
Search Engine Optimization (SEO)
We often describe the rich and famous as being lucky. We explain away their success as being "in the right place , at the right time, with the right person." Well to the folks in my shop that sounds a lot like what we do with search engine optimization. To paraphrase the Roman philosopher Seneca, It's what happens when preparation meets opportunity. In other words, we help you get lucky!
What is search engine optimization? It is the highly analytical process of understanding your target audience and their search behavior through a series of proven data-mining and evaluation techniques--also known as analytics. The goal is to have a website, or any piece of content, achieve a higher page ranking in search engines through the use of key words, phrases or visuals. For example, I want a cup of coffee on the North Shore so I type into the google search engine "coffee North Shore". The results that pop up on the screen are based on my needs, but its page rank is influenced by skilled content strategy execution in combination with SEO. The process is really about creating real world opportunities for businesses interested in customer mind share and maximizing profits.
How does SEO drive sales?
- Targets others to "advertise" for you
- Ensures you will be "found" by the right person at the right time
- It is a more trusted source, not paid advertising
- Increases "findability" of low market share products that have huge potential
- Lowers acquisition costs
Conversion Rate Optimization (CRO)
We find it fascinating that Conversion Rate Optimization is a relatively new discipline in the web world. In the marketing world, we have always tried to get those who 'try' our product to 'convert,' and refer to this as the 'trial to conversion ratio.' And we take that idea and apply it to your website.
What is Conversion Rate Optimization?
Conversion rate optimization or CRO encourages the customer or prospect to take some type of action which moves them closer to the sales decision.
The goal is to engage, then convert. And a successful conversion might be a flat out sale, a completed contact form, a membership registration, a video review or a download. We start with a hypothesis, find a way to test it creatively on your website and adjust it as need be with optimization constantly in-mind. In today’s world, even small budgets can apply simple tactics that yield big results with the right creative approach and execution.
Wow! There are over a billion smart phones in the world with almost half of the US population having one. Those indispensable little devices are attached to our hips. And millennials, the largest and fastest growing population segment, use text as their primary form of communication. There is no question about it; the smartphone is here to stay. And it's destined to get smarter and play an even larger role in our lives.
Mobile Websites--are you Mobile Ready?
Many companies have prepared themselves, but many have still much to do. You may not even realize that your website might not be mobile ready. It may have flash elements that don’t show up on smart phones, or site layouts and navigational elements that are make it difficult to browse on mobile devices. And considering demographic trends and our on-the-go lifestyles, a mobile-friendly website version is an absolute must.
Text Messaging Marketing
Yikes! Those teenagers are texting up a storm as well as the rest of the population. Many cell phone users prefer texting over phone calls. Do you know how your customer prefers to be reached? An opt-in subscriber may want you to text rather than email, so you need to know this channel and use it strategically. Those who do can deliver messages that will increase sales and customer loyalty, all at a lower cost of sales. Please contact us, we can help.
Given the sheer numbers of ingenious apps out there, how hard can it be to create your own? Harder than you think, especially if you want these complex and sophisticated little pieces of programming to really feel simple for users and capture and/or convert customers. Our team can guide you through this process as consultants, developers or ideally both to optimize resources and results.