In the content strategy world, everyone uses metaphors that relate to the publishing industry. They talk about storytelling, editorial calendars, publishing and more. These are relevant, but marketers understand that content strategy is only effective when you master the fundamentals of marketing strategy, brand strategy, digital strategy and execution--which have never been at the heart of the publishing world. And today, PR strategy, planning and execution is only an extension of these marketing disciplines, and as a result must be tightly integrated into all three.

Market Strategy

We build integrated marketing strategies and plans that include vision, mission, goals and objectives for your overall organization, and help you set the direction for the way you go to market.

Brand Strategy

We build brand strategies that help you define who you are, what you are and the personality you convey. This extends to everything you do, starting with your competitive position and ending with how and where you need to convey it.

Digital Strategy

If you have not integrated new media into your marketing plan, we develop a marketing plan that recognizes the fundamental shift in how customers are now influenced and takes advantage of how decisions are currently made while carefully integrating old media.

Online it looks something like this:

  1. Search Engine Marketing (SEM)
  2. Search Engine Optimization (SEO)
  3. Video Search Engine Optimization (VSEO)
  4. Social Media Optimization (SMO)
  5. Social Media Marketing
  6. Social Media Outreach
  7. Blogs & Forums
  8. New Media and Blogger Relations
  9. Online Display Advertising
  10. Email Marketing
  11. QR Codes
  12. Social Network Management
  13. Twitter Social Campaigns
  14. Promoted Tweets
  15. Web Content Optimization

This includes:

  1. Email Marketing Campaigns
  2. Email Marketing Newsletters

Content Strategy

Through a highly analytical process, we create and curate a body of relevant, valuable and engaging information about your company and disseminate it across all channels and platforms to achieve your goals. We start with your business goals and objectives; conduct a formal content audit and content analysis; create an inclusive strategy; and execute and monitor the entire plan. At the end of the day, this is the gold standard for controlling and marketing purposeful content to your target audience while following brand guidelines.

Measurement Strategy

We bring to the table custom measurement plans, as well as those that can be purchased externally. This ensures you are getting the returns you need.