WHAT WE DO - CONTENT MARKETING
We create and distribute relevant content to our potential and existing customers to grow brand awareness, generate leads and convert customer leads to sales. This is the essence of content marketing. Our passion is marketing!
Strategic, high profile, on- and off-line consumer press
The New York Times and the Wall Street Journal, USA TODAY and the HUFFINGTON POST aren't going to publish all of your content; we're savvy at picking the right angle and the right moment to go after these and other "big boys" of the media ecosystem. Just like all publications, every one of them also lives online now, with the same urgent need for constant and fresh content. We’ll get them yours.
On- and off-line trade press
We understand the value of trade publications to your industry and your target audience. This viable source of industry-specific news, research, case studies and new product announcements keep the people that are deeply involved in the industry up to date. These publications and the news we create within them are an important part of the communications ecosystem. They are looking to their own survival and have moved quickly to the web in search of new industry content that we understand how to provide.
TV and Radio
We get that with the advent of digital and satellite radio and the proliferation of television channels in the thousands now, having a carefully targeted media strategy for both mediums is more important than ever before. Both paid and especially "earned media" can make big ripples, and even waves, in the ocean of content consumers have to choose from.
We know that communities are often overlooked, and therefore a ripe opportunity for openings to market your content. Whether they are brick-and-mortar, such as chambers of commerce, or online communities, including trade organizations and special interest groups, just like everyone else, they crave reliable sources of fresh content. Audiences for these community publications, channels and sites tend to be smaller, but highly engaged. We can help you figure out which connections to make.
With email augmenting traditional mail, directly contacting your customers has never been easier, or more fraught. We can help you develop a content strategy that anticipates how frequently your customers would like to be contacted -- and what types of information and calls to action will best drive them towards you.
We understand that sometimes news aggregation sites are edited by humans, such as the Huffington Post and Drudge Report, and other times are curated purely by computer algorithm, including some influential ones, like Google News. Where appropriate to your strategy, we’ll help you crack the code and keep your content in front of the most eyes at the right time.
We've been paying close attention to the rise of the bloggers, online web writers who range in importance from a mom whose kids read her blog to influential voices whose tens of thousands of devoted followers take action with the mere mention of a particular company’s product or service. Targeting top bloggers; the most consistent and influential among these opinion sites, is both a creative challenge and part of any content strategy we develop.
Your own website is the first place most customers will come to learn more about you, and for that reason it must be above reproach -- visually, navigationally and with respect to content. We are experts in developing websites where your company will make a holistically strong statement about its mission, its values and its vision, driving your customers to engage with you and take action.
Facebook, Twitter, Linkedin, YouTube and more
Though they are frequently -- and unhelpfully -- lumped into one homogenous category called "Social Media," we understand the important differences between these still-evolving outlets for your content -- how they live and breathe and how their users interact with the information they find here. Which social media outlets do you really need? If you build it, will they (your customers) come? And then what? We have the experience to answer these important questions.